Brief

Identity, brand and promotional design to raise awareness of the benefits of this new club and to encourage potential customers

to join it.

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Concept

The outcome was a brand that drew inspiration from the two “O”s in the word “loop”, which were looped together, each a different colour thus displaying customers and businesses connecting into each other.

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The smily graphics on the bag is a nod to the approachability and positivity of the concept.