Local Loop Branding
A membership club of local shops and community working together.
Identity, brand and promotional design to raise awareness of the benefits of this new club and to encourage potential customers
to join it.
The outcome was a brand that drew inspiration from the two “O”s in the word “loop”, which were looped together, each a different colour thus displaying customers and businesses connecting into each other.
The smily graphics on the bag is a nod to the approachability and positivity of the concept.